🌿 A Brand Inside Every Cup

For many cafés, coffee isn’t just what they serve, it’s who they are.

Your coffee tells a story before you even say a word. From the aroma drifting through your space to the logo on every bag, each cup is a chance to build brand recognition and deepen customer loyalty.

That’s where private label coffee comes in.

Partnering with a roaster like Latitude 23.5° Coffee & Tea allows cafés, hotels, and restaurants to put their own name on a coffee program that reflects their values, flavor preferences, and vision, without the cost or complexity of operating a roasting facility.

🔍 What Is Private Label Coffee?

Private label coffee means you’re serving and selling coffee roasted by a trusted partner, but branded as your own.

You control the brand experience while we handle the sourcing, roasting, and packaging behind the scenes.

At Latitude Coffee, our private label program includes:

• Custom blend development — crafted to match your target flavor profile or replicate your existing blend.
• Flexible packaging options — retail bags (12–16 oz), bulk (2–5 lbs), K-Cups, and Nespresso-compatible capsules.
• Low minimum order quantities (MOQs) — perfect for independent cafés and boutique brands.
• Consistent, small-batch roasting to maintain flavor integrity and freshness.

The result? A coffee your customers love, and your brand owns.

💡 Why Private Label Builds a Stronger Brand

1. Differentiation in a Crowded Market
   Offering your own branded coffee gives you an edge. Instead of serving the same roaster every café down the street carries, your blend becomes exclusive. Customers remember you for that signature flavor they can’t get anywhere else.
2. Consistent Brand Experience
   Your coffee, logo, and packaging all reflect your brand personality, from modern minimalist cafés to rustic local roasters. Every bag reinforces your story.
3. Additional Revenue Stream
   Selling branded coffee in-store or online turns a daily ritual into a recurring product. When customers take your coffee home, your brand becomes part of their morning routine.
4. Customer Loyalty Through Storytelling
   Your private label coffee isn’t just beans, it’s an experience. When paired with the story of your café and the values behind your sourcing, it strengthens emotional connection and trust.
5. Quality and Control
   With Latitude’s farm-direct sourcing and roasting expertise, you can offer premium coffee while maintaining control over flavor, freshness, and supply, without taking on roasting risks.

🌎 A Partnership, Not Just a Supplier

At Latitude 23.5° Coffee & Tea, we work directly with cafés and distributors to develop custom blends that align with your flavor goals, customer preferences, and budget.

We see private label coffee as a collaboration:

• 🤝 We listen to your needs.
• 🔥 We craft and roast in small batches for consistency.
• 📦 We package and label your coffee to your specifications.
• 🌍 We source ethically, supporting farming communities across Latin America, Africa, and Asia.

When your brand is on the bag, our reputation is in every roast, and we take that seriously.

☕ Ready to Build Your Brand from the Inside Out?

Let’s create your signature blend, one that reflects your values, your story, and your community.

👉 Learn More About Our Private Label Program
or
📩 Contact our team at Latitude 23.5° Coffee & Tea to start your custom roasting partnership at sales@latitudecoffee.com.

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