🌿 Freshness Is the Soul of Great Coffee

There’s something unmistakable about opening a fresh bag of coffee, that rush of aroma, the promise of a perfect morning.

At Latitude 23.5° Coffee & Tea, we believe freshness is what separates good coffee from truly exceptional coffee.
That’s why every bag we ship is roasted to order, meaning it’s crafted just for you, sealed immediately after roasting, and shipped at its peak flavor.

Because when your coffee is this fresh, you don’t just drink it, you experience it.

🔬 What Happens After Coffee Is Roasted

When coffee beans are roasted, hundreds of compounds are transformed — sugars caramelize, oils emerge, and aromas bloom. But those beautiful changes don’t last forever.

Once roasted, coffee immediately begins to lose its aromatic complexity due to oxidation (exposure to air) and degassing (release of CO₂).
Over time, this natural process causes the coffee’s flavor to flatten.

• Days 1–7: Beans are at their aromatic peak — lively, bright, and rich in flavor.
• Weeks 2–4: Flavor stabilizes but gradually softens as oils oxidize.
• After 30 days: Staling begins — muted aromas and dull, bitter notes appear.

Sources:
National Coffee Association (NCA): “Coffee Storage and Freshness”
Perfect Daily Grind: “How to Store Roasted Coffee & Prolong Its Freshness”

🔥 Why “Roasted to Order” Coffee Tastes Different

At Latitude 23.5° Coffee & Tea, we roast in small batches daily to ensure the coffee you receive hasn’t been sitting on a warehouse shelf for weeks or months.

Here’s why roast-to-order makes a difference:

1. Peak Aroma & Complexity
   Freshly roasted beans release aromatic gases that carry delicate flavor notes. That’s why the first time you open your bag, the scent fills the room — it’s nature’s freshness signal.
2. Balanced, Full-Bodied Flavor
   The oils that give coffee its smooth, velvety mouthfeel are still intact. You taste the roast, not the residue.
3. Cleaner Aftertaste
   As coffee stales, it oxidizes — creating bitterness or a dry finish. Roast-to-order coffee leaves a lingering sweetness and clarity.
4. Better Control for Home Brewers
   Fresh coffee reacts predictably with water and grind size, giving you consistency and precision in every cup — whether you’re brewing espresso, pour-over, or French press.

🌎 Sustainability Meets Freshness

We believe freshness isn’t just about taste, it’s about responsibility.

By roasting to order, we:

• Reduce waste — no overproduction or discarded inventory.
• Ensure efficiency — each roast is made for real customer demand.
• Support our farmers directly — we buy seasonally and roast when the coffee is at its natural prime.

“Freshness isn’t just about time — it’s about respect for the bean and the hands that grew it.”
— Latitude Coffee Roasting Team

🛠 How to Keep Coffee Fresher at Home

Even the freshest roast needs a little care to maintain its flavor. Here’s how to protect it:

• ✅ Store in an airtight container away from sunlight and moisture.
• ✅ Avoid refrigeration — condensation accelerates staling.
• ✅ Grind right before brewing for maximum aroma and flavor.
• ✅ Use within 3–4 weeks of the roast date for best results.

Pro tip: If you go through a bag every 2–3 weeks, consider setting up a subscription so you never run out of fresh coffee.

☕ The Latitude Freshness Promise

Every bag we ship includes:

• A roast date (not an expiration date).
• Aroma-lock sealed packaging that preserves peak freshness.
• A small-batch roast profile developed for flavor consistency.

Because we don’t just roast coffee — we craft freshness.

🛍️ Ready to Taste the Difference?

Skip the shelf and taste the roast.
👉 Shop Freshly Roasted Coffees
or
👉 Subscribe & Save for automatic deliveries of your favorite fresh-roasted blend.

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