🌅 Good Mornings Start with a Good Grind

That first cup of coffee can make or break your morning. But even the best beans can lose their magic if they’re not ground or brewed correctly.

At Latitude 23.5° Coffee & Tea, we hand-roast every batch to bring out the full character of each bean — but what happens next, in your kitchen, matters just as much.

Let’s break down the three elements that turn a good coffee into an extraordinary one: grind size, brewing method, and freshness.

⚙️ Grind Size: Your Coffee’s First Decision

Think of grind size as the “gear” that controls how quickly water extracts flavor from your beans. Too coarse or too fine, and your cup can swing from weak to bitter in seconds.

A quick guide to grind size perfection:

🪄 Latitude Tip: If your coffee tastes sour, grind finer. If it’s bitter, grind coarser. Small adjustments can completely transform the taste.

💧 Brewing Method: The Art Meets the Science

Each brewing method brings out a different personality in your coffee:

• Pour-Over (Chemex / V60): Clean and bright — highlights origin notes like citrus or florals.
• French Press: Deep, robust, and full of oils — ideal for darker roasts.
• Espresso: Concentrated and intense — perfect for lattes and cappuccinos.
• Cold Brew: Smooth, chocolatey, and naturally sweet — especially good with our Cold Brew Sachets.

Pro Tip: Use filtered water at about 200°F (93°C) — not boiling — to protect delicate flavors.

🌱 Freshness: The True Secret Ingredient

The real difference between “okay” coffee and “wow” coffee? Freshness.

Coffee begins to lose its aroma and oils within weeks of roasting — which is why we roast to order here at Latitude 23.5°. Every bag that leaves our Sarasota roastery is stamped with a roast date, not an expiration date.

Best practices for keeping your beans fresh:

• Store them in an airtight container away from light, heat, and humidity.
• Avoid the fridge (it introduces moisture).
• Grind only what you need right before brewing.

That’s how you keep every cup tasting like it was brewed in our roastery — not a grocery shelf.

🔬 Why These Details Matter

Grind size, method, and freshness all control extraction — the science of how water pulls flavor from coffee.
When balanced, you’ll taste:

• ✅ A clean, smooth sweetness.
• ✅ Distinct origin notes (chocolate, fruit, nuts).
• ✅ A lingering aroma that makes mornings feel intentional.

When off-balance, you’ll taste flatness, sourness, or bitterness — all signs the extraction needs fine-tuning.

☕ Ready to Perfect Your Morning Routine?

Start with beans roasted for balance and freshness:
👉 Explore Our Signature Blends

or

👉 Build Your Own Subscription
to keep your mornings consistently extraordinary.

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